One screen that answers:
are we on pace?
If your business does one or two leads a day, yesterday’s ratio is noise. Airdec paces every number against the month’s goal.Most dashboards show you yesterday’s ratio. If your business does one or two leads a day, yesterday’s ratio is noise. Airdec paces every number against the goal for the month and tells you where you will land.
Built around the question owners ask
It answers the question you ask in the meeting: are we going to make the month?It answers the question you ask in the meeting: are we going to make the month?
Goals, not ratios
Every KPI carries its month-to-date bar, a marker for where you should be by today, and a projection for where you will finish. A number without a target is trivia; a number against a target is a decision.
A forecast that respects recency
The projection weights recent days more heavily and understands that today is only half over, so it stops swinging wildly every morning. Compare against the goal, the last period, or the same period last year.
Numbers that refuse to lie
Cost per lead and cost per acquisition are shown as guarded 28-day context and hidden entirely below roughly twenty leads, because under that a CPL is arithmetic on noise. Stages with no connected source say so rather than drawing an empty bar.
How to read it
Three passes down one screen
The pace row
Leads, qualified, spend and reaction time, each against its goal. Green means the month is on track today.Leads, qualified, spend and reaction time, each against its goal. Green means the month is on track at today's date, not that yesterday was good.
The status picture
Where the month’s leads sit, and a live feed of the oldest ones nobody has touched.Where the month's leads currently sit: qualified, in progress, no answer, rejected. Plus a live feed of the oldest leads nobody has touched, which links straight into the queue.
The why
Short notes under each chart: a divergence, a weekday pattern, a change point. Computed on the server, not written by a model.Short deterministic notes under each chart: a divergence, a weekday pattern, a change point, a clicks-per-lead shift. Computed on the server from the data on screen, not written by a model.
The dashboard, in detail
Where do the goals come from?
You set them per brand, per month. The dashboard then adapts to what the brand is for: a lead-generation brand is paced on leads and qualified rate, a purchase-mode brand on sales from analytics data.
Why is there no revenue figure?
Because for most lead-generation businesses it would be made up. Airdec does not ask dealers to type deal values, since they will not, and a revenue number nobody maintains is worse than no revenue number. Purchase-mode brands get revenue from their analytics data, where it is real.
What if a channel is not connected yet?
The stage shows a connect prompt instead of a zero. An empty bar reads as bad performance; a prompt reads as what it is, which is missing plumbing.
Can I compare periods?
Yes: against the goal, the previous period, or the same period last year, with the comparison carried through the KPIs and the charts rather than only the headline.
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